10
The Advantages of SMEs
by Admin ·
If we count with a small or medium enterprise (SME) or are evaluating the creation of one, no reason to feel intimidated by larger companies that may exist as competition.
Although SMEs have some disadvantages such as increased difficulty in obtaining financing, less access to technology, or less bargaining power with suppliers, they also have several advantages.
Let’s look at 12 of the main benefits of the SME to big business:
* Personalized: SMEs compared with large companies, have the advantage of offering a personalized service, for example, can more easily ensure that the same worker attends to a customer during the checkout process.
* Best Customer Care: SMEs tend to be closer to their customers, allowing them to better understand your needs, tastes and preferences, and thus able to offer better care, for example, better advice on shopping.
* Better access to market information: the market size and proximity to customers, allows SMEs to better understand your target audience and be aware of the new changes that arise in the market.
* Greater flexibility to adapt to market changes: to have a lean structure, SMEs have the advantage of faster and better adapted to new needs, tastes and preferences of consumers.
* Greater flexibility to meet needs, tastes and individual preferences: SMEs have the advantage also of being able to adapt better to the particular requirements of its customers, or make concessions when the request.
* Increased capacity for innovation: SMEs have the advantage of being able to innovate constantly, to bring to market new products, services or promotions without running much risk.
* Increased capacity of reaction due to its simple structure and less rigid than large companies, SMEs have to adapt quickly to market changes to meet needs, or to innovate.
* More rapid and appropriate decisions: due to its simple structure and little hierarchy, SMEs have the ability to make fast and timely large enterprises, allowing them, in turn, have a greater capacity to react.
* Increased ability to correct errors: Due to the size of its structure, SMEs have the advantage of correcting their mistakes quickly, for example, are easier to remedy a product that failed, a bad campaign, or a bad choice target audience.
* Better handling of complaints: SMEs can better meet customer complaints or grievances, for example, can ensure that the same worker quickly handle complaints or claims of a client, and it does not need to consult with several employees.
* Increased worker commitment: to be the SME an easy organization and not having a clear division of responsibilities, workers often have a greater contribution to ideas and suggestions for the improvement of the company, which makes them feel more useful and therefore, more identified and committed to it.
* Increased worker productivity: having a greater commitment to workers and also to receive a personal treatment by the employer and the senior officers of the company, workers are often more motivated and therefore tend to be more productive.