Business Marketing & Finance Resources

The following are some words that marketing experts recommend including in the promotion or advertising of a product to encourage consumers to opt for the purchase.

They are words that have the psychological power to induce the consumer to purchase a product or service, and, combined with a clear and attractive, can be an effective tool when advertising or publicizing a product.

Every time that we promote our products or services, we endeavor to include these words in the advertisement or promotion.

But in doing so, we must avoid abusing their use, and ensure that occur naturally in the message, not that seem to have been intentionally placed to influence the consumer.

Some of these words that sell are:

* Free: every time you hear the word free, wake up our senses, we all like getting free stuff, such as the use of this word: for the purchase of a product take your second free.
* Discount: If something is not totally free, unless you have a discount or rebate, in addition, if disc is an opportunity not to be missed; example, we offer a discount of 20%.
* Savings: if not free, and no rebates, at least allow us to save some, e.g. with this promotion will save up to 30% with this printer save on ink.
* Guaranteed: trust and security we all seek when buying a product, want to make sure there is no risk in buying, so if the product claims to be guaranteed, then it must be ensured, e.g. fully guaranteed product.
* Tested: if a product is tested and proven, then it is guaranteed, i.e. the results are checked.
* Limited: If a product has a limited stock, then it must be an exclusive product and may be an opportunity to distinguish ourselves from others and that, if a product or a promotion is a limited time only, probably are good, so there to hurry and do not miss out, e.g.: limited stock, limited time offer.
* Easy: today, nobody wants to complicate your life or wasting time, we get and do things as simply and easily as possible, i.e. the product easy to install, easy payment.
* Fast: how we want things easy, we also want them to be fast, we get and do things as quickly as possible, e.g. rapid delivery of the product, you get quick results.
* Results: we all want to get results, and if a product says that we will get results, then surely that we will obtain, e.g. in less than a week you’ll get the results.
* Better: we all want to always have the best, and if a product claims to be the best, then he should be, i.e. the best product on the market.

Using these words does not guarantee that consumers will purchase our products or services, since it depends on other factors such as clarity and attractiveness of the advertising, product quality, or the image of the company, but it could help to encourage consumers to choose us rather than our competition. Properly use these words can be the difference between a message that goes unnoticed and a message that generates sales.

Here are some key ways to attract new customers to a going concern:

Increase advertising

Increase advertising is to increase the exposure of our advertising message, for example, can increase the frequency or the times when our ad goes live, increase the size or duration of it, increasing the number of media or advertising channels to use, etc.

To increase publicity is not necessary that we have to make a major investment, in addition to traditional forms, there are many other forms of advertising at low cost, for example, advertise online, make use of newsletters, flyers, placing posters, etc.

Change advertising

Perhaps our business has a lot of publicity, but it is not as effective due, for example, perhaps we are not using the right advertising media and the message is not reaching our target audience properly, or perhaps the message is not enough attractive.

So, with respect to advertising, we must look not only quantity but also quality. We know choosing the right advertising media or channels, according to the preferences, customs and habits of our target audience, and are able to design an attractive message, catchy, interesting and persuasive for it.

Increase sales promotions

Another way to attract new customers to a business is to increase sales promotions, for example, provide new offerings, offer more coupons, raffles, give small gifts, etc..

But to increase sales promotions, we must ensure that consumers know about them and how to achieve this is to increase advertising and sales promotion highlighted in the advertisement, of no use sales promotions to create good if few people become aware of them.

Making the business more attractive to consumers passing through the area

Another way to attract customers to a business, especially for businesses located in commercial zones is to make the business more attractive for the consumer who travels by foot or vehicle in the area.

We can, for example, decorate or paint the front or the front of the premises, ensure that from the outside it appears a good lighting and distribution of the elements that are within the premises, to provide an attractive showcase to show our best products, put up posters with main offers or promotions, etc…

Do we recommend

And finally, one of the most effective ways to attract new customers to our business, is to make our loyal customers recommend us to other consumers.

And how to achieve this is to try to offer a high quality product that meets needs, tastes and preferences, which exceeded expectations, and is accompanied by excellent customer care or service.