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Tips on Using Window Space
by Admin ·
The showcase is an important element in the marketing of a retail business, especially when it is located in an area with a good number of people.
A showcase attractive draw the attention of consumers will give a good image of the business and will help him to enter the premises and to purchase the products.
Even when a consumer does not get to enter the premises, a showcase effective promotion of products so that consumers are likely to remember them, and decide to return when required.
Let’s look at some tips related to the use of windows, which will help us to showcase attractive and effective:
* Products displayed must be the most attractive and innovative products.
* It is advisable to show the prices of products.
* It is preferable not to exhibit the more expensive products.
* The provision of products should be harmonious.
* It is preferable not to display too many products.
* Products should not be located as close to each other.
* Areas that capture the most attention are central to eye level, and the area below, the area above should be reserved to display posters or for decoration.
* Ensure that the products displayed are in stock.
* It is preferable that the products bear some relationship to each other, unless the window space is so wide that can display various types of products.
* The window should have an attractive design and decor, but ensure that they do not overshadow the products.
* Decoration should not be excessive.
* Seek an attractive color scheme, which highlight the products, and that match the style of business.
* To decorate the window use issues related to the type of product displayed, or the festive period or date approaches, for example, related to Valentine’s Day or Christmas.
* Take into account the bottom of the window, which should make products stand out.
* The window should have good lighting, both day and night.
* Lighting should highlight the products.
* Cleaning the window must be impeccable, including the products, the set and, above all, the moon or the glass of it.
* The window must be cleaned regularly, avoid dust accumulation and the presence of dead insects.
* The window must be constantly updated, always equip it with new products and decorations.
* Rotate products at least every three weeks, and topical variety show.
* Different from the others, to provide a showcase to highlight or distinguish from others, this will be effective, especially if the windows of other businesses are similar.
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Tags: showcase, window space