Business Marketing & Finance Resources

The following are some words that marketing experts recommend including in the promotion or advertising of a product to encourage consumers to opt for the purchase.

They are words that have the psychological power to induce the consumer to purchase a product or service, and, combined with a clear and attractive, can be an effective tool when advertising or publicizing a product.

Every time that we promote our products or services, we endeavor to include these words in the advertisement or promotion.

But in doing so, we must avoid abusing their use, and ensure that occur naturally in the message, not that seem to have been intentionally placed to influence the consumer.

Some of these words that sell are:

* Free: every time you hear the word free, wake up our senses, we all like getting free stuff, such as the use of this word: for the purchase of a product take your second free.
* Discount: If something is not totally free, unless you have a discount or rebate, in addition, if disc is an opportunity not to be missed; example, we offer a discount of 20%.
* Savings: if not free, and no rebates, at least allow us to save some, e.g. with this promotion will save up to 30% with this printer save on ink.
* Guaranteed: trust and security we all seek when buying a product, want to make sure there is no risk in buying, so if the product claims to be guaranteed, then it must be ensured, e.g. fully guaranteed product.
* Tested: if a product is tested and proven, then it is guaranteed, i.e. the results are checked.
* Limited: If a product has a limited stock, then it must be an exclusive product and may be an opportunity to distinguish ourselves from others and that, if a product or a promotion is a limited time only, probably are good, so there to hurry and do not miss out, e.g.: limited stock, limited time offer.
* Easy: today, nobody wants to complicate your life or wasting time, we get and do things as simply and easily as possible, i.e. the product easy to install, easy payment.
* Fast: how we want things easy, we also want them to be fast, we get and do things as quickly as possible, e.g. rapid delivery of the product, you get quick results.
* Results: we all want to get results, and if a product says that we will get results, then surely that we will obtain, e.g. in less than a week you’ll get the results.
* Better: we all want to always have the best, and if a product claims to be the best, then he should be, i.e. the best product on the market.

Using these words does not guarantee that consumers will purchase our products or services, since it depends on other factors such as clarity and attractiveness of the advertising, product quality, or the image of the company, but it could help to encourage consumers to choose us rather than our competition. Properly use these words can be the difference between a message that goes unnoticed and a message that generates sales.

A public relations campaign can give a company the same effectiveness in promoting it, that he might grant a paid advertising campaign.

Even a good public relations campaign, could allow a company reach so many public and with such credibility, that the best advertising campaign that would be able to pay, it could provide.

And today, due to the impact and reception that is taking Internet, what better way to make a public relations campaign, made it on the Internet.

A public relations campaign on the Internet (on-line), which simply involves applying the concept of public relations on the Internet, is a good opportunity to reach a large number of audiences, with minimal investment.

Let’s look at what are the three main ways of doing public relations on the Internet:

Create a business blog

Create a business blog (corporate blog) is to create a blog where we publish letters or news related to the company, it’s daily activities, events, projects, views, etc.., And where the public can interact with us and share your comments, opinions, views, suggestions.

The idea of a corporate blog is to humanize the relationship between business and consumers, as well as to obtain valuable information from them, as his impressions of the company and products, suggestions or advice, his new tastes or preferences etc.

A point to consider in creating a business blog is that it must have a professional design and be constantly updated, a design blog with unsightly, messy and sloppy, could give the image of a company disorganized and careless.

Send press releases to online media

Another way to do public relations on the Internet, is to send press releases to online media such as digital newspapers or magazines, news sites, blogs, etc.

A press release could be the news of the launch of a new product, the approach of an important event, a story, anecdote or story related to the company, etc.

If the note or news is attractive, these media makers may decide to publish it or make a favorable review about our company or product, and, best of all, the note or news could be taken by other electronic means, reaching to a number of audience.

In the case of blogs, today many of them have a good acceptance and credibility; many people accept and trust what is written on them, a negative review of a product could mean that readers stop buying it, while a positive review would be sufficient for a decision to try it.

As important blogs related to the theme of our business, could be a good starting point to begin our public relations campaign on the Internet, which are likely to accept the note or post news, if this is interesting, and if they opportunity to publish it before other media.

Participate in social networks

One way similar to the previous public relations to Internet, is to participate in social networks such as twitter or facebook.

To do so, we write on these sites related messages or news activity of the company, and if we have a considerable amount of readers or followers, and the note or news is attractive, as in the previous case, this will be taken and reproduced by others, creating the effect of word of mouth and can reach a large audience.

Participate in social networks, along with the creation of a corporate blog and send press releases to online media, are the three main ways of doing public relations on the Internet, another way of doing this could include sending of newsletters or mass emails where the activities or to communicate company news, but the problem is that this activity, if done in excess, could be considered as spam and end up giving a bad impression of the company.

Here are some key ways to attract new customers to a going concern:

Increase advertising

Increase advertising is to increase the exposure of our advertising message, for example, can increase the frequency or the times when our ad goes live, increase the size or duration of it, increasing the number of media or advertising channels to use, etc.

To increase publicity is not necessary that we have to make a major investment, in addition to traditional forms, there are many other forms of advertising at low cost, for example, advertise online, make use of newsletters, flyers, placing posters, etc.

Change advertising

Perhaps our business has a lot of publicity, but it is not as effective due, for example, perhaps we are not using the right advertising media and the message is not reaching our target audience properly, or perhaps the message is not enough attractive.

So, with respect to advertising, we must look not only quantity but also quality. We know choosing the right advertising media or channels, according to the preferences, customs and habits of our target audience, and are able to design an attractive message, catchy, interesting and persuasive for it.

Increase sales promotions

Another way to attract new customers to a business is to increase sales promotions, for example, provide new offerings, offer more coupons, raffles, give small gifts, etc..

But to increase sales promotions, we must ensure that consumers know about them and how to achieve this is to increase advertising and sales promotion highlighted in the advertisement, of no use sales promotions to create good if few people become aware of them.

Making the business more attractive to consumers passing through the area

Another way to attract customers to a business, especially for businesses located in commercial zones is to make the business more attractive for the consumer who travels by foot or vehicle in the area.

We can, for example, decorate or paint the front or the front of the premises, ensure that from the outside it appears a good lighting and distribution of the elements that are within the premises, to provide an attractive showcase to show our best products, put up posters with main offers or promotions, etc…

Do we recommend

And finally, one of the most effective ways to attract new customers to our business, is to make our loyal customers recommend us to other consumers.

And how to achieve this is to try to offer a high quality product that meets needs, tastes and preferences, which exceeded expectations, and is accompanied by excellent customer care or service.

It is generally thought that public relations are only used by large companies, but the reality is that, with minimal investment, small businesses can also make use of this effective promotional strategy.

A good PR campaign can give you a small business as effective in promoting it, as that could give the best paid advertising campaign.

For example, ensure that our business is reviewed by a major media outlet, we can provide such coverage, and a small business could probably never afford to pay. It’s just a little creativity to make public relations a cost-effective way to promote our business.

Some ways to achieve this:

Participate in events

A public relations strategy could be to participate in events or local activities such as sporting events, festive activities, social work, charities, parades, fairs, exhibitions.

One way to participate in these events or activities might be to donate the company’s products for fundraising activities, offering products as prizes for a contest or sweepstakes, sponsor local sports teams, etc.

Organize events

Besides participating in events sponsored by others, we could also choose to organize one, for example, we could organize a contest related to the topic of our business where the prizes would be some of our products or services.

But for an event, we must ensure that the public is aware of it, for example, placing signs or posters announcing the proximity of the event, or by reporting the event to local media and even inviting them.

Send a press release

Another way to make use of public relations strategy is to send a note or press release to local media, and convince the publishing or disclosure.

A press release could be a business-related news (e.g., launching a new product, where together with the press release we send a sample of the product), the approach of an important event (for example, upcoming opening of a new point of sale), an interesting story or the company, etc.

The media to which we can turn could be shaped by local newspapers, magazines, radio stations, news websites, blogs important, etc.

If the note is interesting and we get the media publishing or disseminating, we will write or talk about us without paying for it, may be lucky enough to make a good review from us, or until we requested an interview and , which is better, note or news that comes to be taken and reproduced by other means, thus achieving greater coverage.

Submit press release

An alternative to sending a press release to some media, hoping that the published or disseminated, is publishing the press release ourselves.

We can, for example, creating a corporate blog, and write it on the activities of the company, or we can send the note via email newsletters to our main customers.

Or one can even publish the press release on social networks such as Twitter or Facebook, where as in the previous case, if the note or news is interesting, this may be republished by other media, and thereby achieve an amount of public credibility and effectiveness so that the best paid advertising could achieve.

A poster is a visual presentation of information and more often than not, it should be used to communicate a fairly simple idea or to attract attention. Anything too complex doesn’t work in this medium – so if your message is particularly complicated then it may be best to step away now and consider an alternative method of reaching your target audience.

Staring at a blank page can be both an exhilarating and yet daunting experience but even before you start to sketch out a design, it is crucial to select the correct paper size. Make sure you know the exact dimensions of the space available and if possible visit the site where the poster will be visible to get a feel for the competition. Secondly, consider how far away the reader/viewer will be when they are looking at the poster – will your poster be on the back of a toilet door perhaps in which case you have a fairly captive audience! On the other hand, if it needs to attract attention from the far side of a doctor’s waiting room or on a notice board in a busy corridor you need give greater consideration to the layout and font sizes.

Next consider your message. Are you simply trying to communicate information, stimulate further conversation, advertise your services or demonstrate your capabilities. Don’t try and do too much – pick one theme and stick to it.

The best posters are often those that really engage with the audience, capture a moment of their life and thereby instigate a reaction. You could do this by posing a question, using emotions to either make them laugh, smile, empathise or sympathise, or create something so shocking they look back twice. Another clever tactic is to use a suite of posters that tell a story over time. If they are replaced regularly you can start to build a relationship with your audience.

Getting the headline right is one of the most important parts of the poster. Don’t go for anything too long otherwise it won’t be memorable – in fact one word headlines can be the most dramatic.

Consider the imagery – you might not even need a headline if you have really strong graphics. As the old saying goes – a picture paints a thousand words. If you are using images rather than photographs it can be better to be selective on colour rather than opting for a rainbow approach. You could also consider using different saturations of the same colour – this can be really impactful. Make sure you think about colour combinations too – red on blue doesn’t work well and red and green in close proximity could cause problems for people with colour blindness. Make sure your fonts are clearly legible on the background colour from a distance. Remember no one is really looking for your poster or the information it contains so you need to go out of your way to make it eye-catching and obvious.

Don’t feel you have to cram the entire poster full of information – less is definitely more: background space is as much part of the poster design as the content itself.

Try to prioritise the information on the poster so the most important information makes the most impact either by font, size or colour and then work your way down in order of importance. Consider using arrows or other symbols to direct the eye to the next piece of information.

If you want to include website details then make sure the URL is simple and memorable and similarly with any telephone numbers, it could be wise to buy a new number and redirect calls rather than rely on your audience remembering a long and complex sequence of numbers.

Check your poster is balanced – usually the posters that are most aesthetically pleasing have roughly the same amount of information on each side.

Finally, if you are feeling confident and really want to get spotted, break all of the rules. You need to be sure that this avant-garde approach will also appeal to your target audience and is appropriate to your messages but by taking a different approach you’ll be sure to stand out from the crowd.